Spotify
Wrapped for Advertising
Overview
Huge and Spotify partnered to create a new 2020 Wrapped, helping advertisers see—and hear—how sound shaped a year of resilience. In doing so, also educating potential advertisers looking to use Spotify Advertising's products and solutions as part of their marketing campaigns.
Spotify expanded its popular year-end data feature to advertisers for the first time in 2020 with a comprehensive look at the listening trends of the year. Inviting users to explore listening insights through data visualisations for 12 audience segments across 13 different countries.
Design Direction
The world had just turned upside down and our design direction was inspired by these very 2020 feelings, whilst seeking optimism that can be found within them. We wanted to use Wrapped as a way to illustrate our expressions of gratitude, unique perspectives and resilient positivity - reflecting on a year unlike any other.
Data Visualisation
Spotify expanded its popular year-end data feature to advertisers for the first time in 2020 with a comprehensive look at the listening trends of the year. Wrapped for Advertisers had to function as both an elevated brand moment as well as a data-rich experience that allows users to explore listening insights for 12 audience segments across 13 different countries.
Role
Visual Designer
Agency
Huge inc
Client
Spotify
Release
2020
Recognitions and awards
D&AD Wood Pencil / Digital Design
Cannes Lion Shortlist / Digital Craft
The One Show Shortlist / Data Visualisation
Spotify Advertising (Coming soon)
Creative
Diego Nicolau, Executive Creative Direction
Chris Huban, Creative Direction
Kyle Stuart, Design Direction
Randy Miller, Design Direction
Seth Jablon, Art Direction
Anna Serra, User Experience
Andrea Kang, Interaction
Mike Martin, Motion
Heather Heigel, Copy
Eugene Ekuban, Design
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